30A Media x Bizarre Bunny

The 100-hour question

Start with what you already own.

Platforms generally want around 100 hours on the shelf before a channel launches, then a steady refresh to keep viewers coming back. For most owners, the back catalogue covers a lot of that. New work is what keeps people watching.

01

Your library

Your content is the channel

Past series, back catalogue, webinars, training sessions, campaigns, listing footage. 30A ingests it, packages it and puts it on air under your brand. It's the base of the hundred hours, and you've already paid for it.

02

Bizarre Bunny

New long-form that sits beside it

Original series, pilots and specials made to match your library, so the channel has something new to promote every month. Bizarre Bunny was founded by Jonathan Boden, an Emmy-nominated writer and producer with 15 years at NBC, Warner Bros., CBS, DreamWorks Animation and Digital Domain. Every piece is storyboarded and approved before it's made.

03

Bizarre Bunny

New advertising around it

Spots that promote the channel and its new shows, sponsor and partner ads to run in the breaks, and social cutdowns that send people to the TV. The channel gets an audience, and a way to earn from it.

04

30A Media

Your channel on every big screen

30A has been building streaming TV channels since 2008 and runs 23 of them today. Yours goes out under your brand, with sub-channels, search and browse, and new work is ingested and published automatically. Ad, sponsorship and subscription revenue stays with you, and the library stays yours to license to other channels and FAST services.

Who launches a channel

If you own a story, you can own a channel.

The newest channel owners aren't TV networks. Lego, Hot Wheels and Chuck E. Cheese run free streaming channels of their own, and TED and Skillshare put their talks and classes on TV. These are the owners we build for.

Kids and family IP

Characters that deserve a series.

A picture book, a toy line, a mascot with a following. Put the episodes you have on air, then add new animated ones beside them. You own every episode, and you can license the series to other kids' channels too.

Tradie Roo & Co · Animated short

Enterprise IP and archives

Grow the IP you already own.

A franchise, a back catalogue, decades of brand footage. Put it on air, add new originals around it, and give the IP a 24/7 home you control. Your footage is never used to train a public model.

Lucky Charms · Series trailer, spec

Education and training

Courses people watch on the couch.

Associations, schools, certification bodies and training companies. Your recorded lessons and sessions go on air, with new explainers added as the curriculum changes, reaching people who'd never log into a portal.

VHMA · Training module 1

Real estate

A channel per market.

Brokerages and builders. The listing walkthroughs and agent videos you already make, with a sub-channel for every metro you sell in and new neighbourhood films and spots added over time. New listings keep the channel fresh on their own.

Embrace Your Shine · Community film

Brands

Just want the channel.

Years of campaigns, how-tos and event footage sitting on YouTube. Put it on your own channel, then add a new show or a new campaign each month. You approve the storyboards. The channel takes care of itself.

Bizarre Bunny · Sizzle reel

What Bizarre Bunny adds

Programming, not filler.

New long-form beside your library, and the advertising around it. All of it finished to hold up full-screen on a 65-inch TV.

Long-form

Original short · 1:14

Original · Artlist TV

The Blackwood Hall

A fully generated horror short, now streaming on Artlist TV.

Listing film · 0:42

Real estate · Listing film

The Crown Jewels

A property told as a short film. One per listing fills a channel fast.

Advertising

DGDG · :30 · Nine vehicles, no shoot day

Montgomery Steele Law · :30

Ford Mustang · :15

The channel, by 30A Media

Start on Roku. Grow onto every screen.

Every package is month-to-month and includes hosting, data and bandwidth, done-for-you ingestion, a launch press release and directory listings. Launch takes two to three weeks, subject to each platform's approval.

Level 1Roku: A custom branded TV app with hosting, platform submission, automated content ingestion, maintenance, and viewer metrics and reporting.
Level 2Roku, Fire TV, Android TV: Everything in Level 1, published across three platforms.
Level 3Plus iPhone and iPad: Everything in Level 2, plus the iOS app.
Level 4Every major screen, plus 24/7: Roku, Fire TV, Apple TV, Android TV, Samsung and LG. Plus a 24/7 syndicated live channel and FAST/OTT distribution to more than 30 rebroadcasters.

Production and channel are quoted together, per engagement. Paid promotion and audience growth are scoped separately. No one can promise a platform's approval or a viewer count, and we won't.

How it runs

Launch on your library. Then add to it.

01

Map the library

What you already have, how much of the hundred hours it covers, and where new long-form or advertising would do the most. You get a plan before anything is made.

02

Go live

30A builds the channel, ingests your library and submits it to each platform. Launch takes about two to three weeks, subject to each platform's approval.

03

Add new work

New originals and advertising, each starting as a storyboard you approve in writing. Bizarre Bunny's typical cycle is five to seven business days from a locked storyboard to delivery, and regulated categories are cleared before production starts.

You own the finished films, and the channel's branding, schedule and library. If you ever move on, 30A hands over your content library and keeps the channel live through the paid period.

About

Bizarre Bunny is an AI-powered film and video studio with offices in Los Angeles, Belfast and Athens. It was founded by Jonathan Boden, an Emmy-nominated writer and producer with 15 years at NBC, Warner Bros., CBS, DreamWorks Animation and Digital Domain. The studio makes commercials, branded series, training films and original shorts, including The Blackwood Hall on Artlist TV, and every one starts as a storyboard the client approves.

30A Media is a full-service media company that has been building streaming TV channels since 2008, for Roku, Fire TV, Apple TV, Android TV and the major smart-TV brands. It runs 23 channels today. 30A builds the app, hosts it, automates the ingestion and keeps it on air, and it licenses creators' content to syndicated broadcasters in the US and Europe.

Put your library on TV.