Traditional production has been quietly broken for years. Our blended base is $65 per hour, fully auditable. That margin is what we share with the agencies, consultants, and operators we work with.
Ninety seconds on what Bizarre Bunny is and how we build.
Bizarre Bunny is an Emmy-nominated studio with 500+ projects delivered across 25+ countries, powering over $2M in monthly ad spend.
Traditional production has been quietly broken for years. A 30-second broadcast spot still costs $50K and takes two months because the industry priced itself in scarcity. AI changed the supply curve. We built the pipeline to take advantage of it without losing the craft.
That gap, between what the market still charges and what production now actually costs, is the margin we share with partners.
From a single referral to co-ownership of a regional studio, we work across four standard tiers plus a custom joint-venture LOI for partners thinking at network scale.
| Tier 1Referral | Tier 2Managed | Tier 3Agency Partnership | Tier 4Branch Licensee | |
|---|---|---|---|---|
| Your role | Hand off a name. | Ongoing account mgmt and client success. | White-label partner; you can invoice the client. | Own and operate a full BB studio in exclusive territory. |
| Commission | 10% → 5% → 2.5%* (declining) | 10% of gross, lifetime | 50/50 net profit split | 50/50 equity ownership; full P&L |
| Prepaid CAPEX | None | None | None | $300K license fee (financed, repaid from BB's share) |
| Billing | BB bills direct | BB bills; you stay involved | Either party can bill; mutual audit | You bill direct as a BB-branded studio |
| Team | None | None | None | 30 to 60 employees; corporate handles HR, marketing, IT |
| Territory | None | None | None | Exclusive 200-mile radius / 25 to 50M population |
| Best for | Casual referrals | Active client relationships | Agencies wanting max upside | Operators building and exiting a business |
* See affiliate agreement for terms. Tier 1 is the public affiliate program; Tiers 2 to 4 are direct partnerships.
For agencies that already manage client relationships and want to fold broadcast-grade video into their offering. We become your production arm, you keep the client.
Transparent production base. Our operational cost is $65 per hour, fully auditable. We don't pad hours, we don't puff up costs. You see every line.
Joint pricing. We set the brand-facing rate together. Everything above the $65 base is net profit, split 50/50.
Equilateral billing. Our line item stays within 10 to 20% of your median rate. We are not a loss leader, and we don't undercut your perceived value.
Mutual audit rights. Both sides can audit hours, costs, and billing at any time. Full accounting transparency.
Billing flexibility. Either party can invoice the client. We can sit as a subcontractor line item on your sheet, or we can bill direct and distribute. Whatever is cleaner for the relationship.
Worked example
| Hero spot · $15K brand-facing | |
|---|---|
| Brand-facing price | $15,000 |
| Production base ($65/hr) | $8,000 |
| Net profit | $7,000 |
| Your share (50%) | $3,500 |
| BB share (50%) | $3,500 |
| Monthly retainer · $30K | |
|---|---|
| Brand-facing price | $30,000/mo |
| Production base ($65/hr) | $17,000/mo |
| Net profit | $13,000/mo |
| Your share (50%) | $6,500/mo |
| BB share (50%) | $6,500/mo |
Average client spends $30K to $150K per year with us. Three active partnership clients clears six figures of recurring margin on your side.
For operators thinking territory, equity, and exit. You own and run a BB-branded studio in an exclusive geography. Corporate provides the infrastructure, the brand, and half the equity. You build the team.
Financing structure. The $300K license fee is financed through a leasing organization at about $9K per month. BB pays it back from our 50% profit share. You take the liability, we take the repayment. Nothing out of pocket.
What the money buys. A Hollywood-level director or producer ($180K to $300K/year) plus marketing and corporate overhead allocation. These are the people who train and QA your creative team.
Shared infrastructure. Corporate handles HR, marketing, finance, IT, and AI platform licensing. You only build the local team and a small sales group (about three people).
49/51 equity. Half owned locally, half by BB corporate. Every branch on the same framework, no special deals.
Exclusive territory. 200-mile radius or 25 to 50M population. First rights of refusal on adjacent territories.
100% remote. No office required. Videos contracted and delivered in 1.5 to 2 weeks.
Exit positioning. Target EBITDA multiplier of 12 to 30x during the first major acquisition wave (late 2027 to 2028). Each branch at $30M EBITDA is roughly $100M at exit.
Global work sharing. Branches develop vertical specialization and overflow flows where the work fits. 60% net stays with the client-owning branch, 40% distributes across fulfillment teams.
Employee equity. 10% of shares allocated to employees across the entire company, creating retention and alignment.
Ramp math
| Videos / month | 100 to 200 → 500 to 1,000 |
|---|---|
| Active clients | 50 to 100 → 300 to 600 |
| Team size | 10 to 20 → 40 to 60 |
| Annual revenue (Yr 1) | $3M to $8M |
| Annual revenue (Yr 2) | $25M to $35M |
| Monthly license repayment | ~$9,000 |
| Exit valuation (12 to 30x EBITDA) | ~$100M |
Target buyers include Apple, Google, Netflix, Amazon, Charter, and Nexstar. The window opens once per industry cycle. We want every branch positioned for it.
If you serve dozens to hundreds of businesses inside one vertical, retail network, or franchise group, the standard tiers undersell what we can build together. We use a custom LOI modeled on the TFC framework: shared governance, blended operations, a new entity capable of taking outside investment.
Fourteen verticals, from vet practices to real estate to consumer goods. See the full list.
We work from a written brief and lock the storyboard before anything renders. For regulated industries, the storyboard clears compliance review at this stage. Scope is fixed, surprises don't survive.
We use the latest production tools available and stay current on what's new. Iteration cycles run in hours, not weeks. Five creative variations cost what one traditional spot used to.
Direction, edit, sound, and color grade all happen in-house. Final masters delivered in CTV, social, vertical, and broadcast specs from a single brief.
Our founder is an Emmy-nominated director and the work is storyboarded, directed, edited, and graded in-house. We use the latest tools available, but the craft layer is what makes the difference. Watch the reel above, then judge.
You could. But you'd be hiring, training, and maintaining a team plus the toolchain plus the compliance workflows plus the global creative collective. We've built all of that already, and you tap it at $65/hour with no headcount on your side.
First projects are always tighter on margin because of onboarding, brand learning, and process setup. Margins roughly double by the second project. We set this expectation upfront so nobody is surprised by the initial slope.
For regulated industries (medical, legal, finance, CPG, CME), we clear every storyboard against the applicable rules before render. Contracts include full liability coverage with representations and warranties the client signs. Your reputation is protected.
Revisions are built in. Because we work from approved storyboards, scope is locked before production starts. The revision cycle is fast because AI lets us iterate in hours rather than days.
Yes. Most partners start with one or two projects to find their fit. The affiliate agreement is the baseline. If you stay involved and want to maximize revenue, we move to a managed referral or full agency partnership. Nothing locks you out of upgrading.
Yes. The license fee is financed through a leasing organization at about $9,000 per month. We pay it back from our 50% of branch profits. You take the liability, we take the repayment. The money goes immediately into hiring a Hollywood-level director and into marketing for your territory.
We're positioning for the first major acquisition wave in late 2027 to 2028, but there's no fixed date. The point is to be ready when the window opens. We're not forced sellers.
No. 100% remote. Videos contracted and delivered in 1.5 to 2 weeks. We designed the whole model to be remote-first; 50% of creatives need to be within a 2-hour drive of the branch HQ, that's the only physical requirement.
Yes. The LOI explicitly contemplates a future entity (LLC, corporation, or subsidiary spin-off) capable of accepting outside investment. Many of our network-scale partnerships are structured this way.
Partnerships at this level start with a conversation, not a form. Send us a note and we'll set up a call within one business day.