Bizarre Bunny · Pharma & life sciences

Pharma marketing and communications in the agentic era.

Generative and hybrid AI video for every audience a pharma brand has to reach: physicians, patients, trial sites, distributors, the sales force and investors. Built from your brand, your medical review and one kickoff call. No studio day, no crew, and a new language is another voice track, not another shoot.

See the work
01 · CME · Lilly Mexico × Encore

Clinical education that teaches through the visit.

Case-based CME films for Lilly Mexico and Encore. Each case follows one patient across three consultations, rheumatology and obesity, so physicians watch the diagnosis, the treatment decision and the follow-up play out the way they would in their own exam room, instead of reading it off a slide.

Every note from Lilly's and Encore's medical review was worked back into the cut. Swipe through the series, then tap any film to watch it with sound.

02 · Multilingual

Every film in the language of the room.

The Lilly films above were produced in Mexican Spanish from the start, for Mexican physicians. For a global brand, a new market is another voice track and another edit, not another shoot. GreenPeach is the proof: two spots built in English, then delivered again in Spanish from the same scenes.

No second shoot, no second budget. Same cast, same scenes, same brand standards, a native voice track and a clean edit for each market.

EnglishSpanishMexican SpanishAny language
GreenPeach · Vitamin D3Spanish · Family mornings
GreenPeach · IronSpanish · The afternoon routine
03 · Education for consumers and distributors

Health education people actually watch.

GreenPeach is a founder-led family supplement brand, expert-formulated by people in medicine, nutrition and pharmacology. We built them a fully animated education series starring their own character: short episodes that explain one nutrient at a time, cut vertical for the phone, built for parents, schools, paediatric waiting rooms and the retail partners who stock the product.

Vitamin D3: The Sunshine AdventureAnimated episode · 9:16

How sunlight makes vitamin D, why bones need it, and what happens when the sun disappears.

Omega 3: Deep Sea DiscoveryAnimated episode · 9:16

An underwater journey to where omega 3 comes from, and how it helps growing brains.

03 · Product films

Then put the product in the story.

The same brand, the same standards, turned toward the shelf. Five of the product commercials we built for GreenPeach, one per line, with the logo held through every cut because the founder asked for it that way.

Women · Whole BalanceProduct commercial
IronProduct commercial
Men’s lineProduct commercial
Children’s lineProduct commercial
Omega 3Product commercial
04 · Clinical trials and data intelligence

Drug-development data, made to feel fast.

Citeline is one of the leading clinical trial data and intelligence providers in pharma. Their product is data, so there's nothing to point a camera at. We've built them a flagship brand film and a product film, both without a set or a crew.

Citeline · Hero brand film

Built for speed

An F1-themed flagship film. Silverstone speed and precision as the metaphor for getting drug-development data to a decision faster.

Citeline · Product film

PatientMatch

Finding the right patients is the slowest part of a trial. PatientMatch analyses real-world data to identify patients who match a protocol, alerts the site, and moves each one from new to outcome, instead of referrals scattered across email, phone and spreadsheets.

The film had to be exact about privacy too: Citeline never contacts patients directly, and only protocol-matched patients who have opted in are reached, through Citeline’s lab partner.

05 · Technology and new innovations

A new idea, understood in one watch.

New diagnostics and new care models have the same problem: the people who approve them have never seen them. We make the thing visible before it exists at scale, in whatever length and language the launch needs.

AI diagnostics · Launch film

DiagnoVet

AI imaging diagnostics. Vets upload an ultrasound or x-ray and get expert-level findings in seconds. A hero film in English and Spanish, a silent conference loop and social cutdowns, delivered in two weeks for the Guadalajara exhibition and the ACVIM booth.

"60 seconds in English and Spanish, a silent variant for the conference, a set of shorts. If that's the case, we are in."Fernanda Barbero, Co-Founder, DiagnoVet
One production · three lengths · two languages
30-second cutPaid social
15-second cutPre-roll and stories
Spanish versionSame edit, same cycle
NHS · New care programme

Movementum

A nationwide healthcare programme that existed only in slide decks. Stephen Price needed the NHS board to champion it, and the concept had never been visualised. We built it end to end. He pitched. They greenlit it.

"If you look at the videos they produce for the National Rehabilitation Centre, it's grim. They've got the latest and greatest of everything. And then a video that looks like something from the 1980s."Stephen Price, Founder
06 · Nurse education and recruiting

Hire the nurses everyone else is chasing.

Revive Private Care hires in a market where every provider is fishing in the same small pond. We built them a four-film campaign, cut for 16:9 and vertical social, each film taking a different angle on the same hire: the work, the families, and why it matters.

Revive · Commercial 01

For Nurses

The recruitment film. It puts the actual work on screen, the skill and the care, and speaks straight to the nurses Revive wants to hire.

The rest of the campaign
Nurses & FamiliesCommercial 02
Date NightCommercial 03
Spring FairCommercial 04
07 · National certifying and medical associations

The video engine behind a national association.

VHMA is the Veterinary Hospital Managers Association, and its CVPM certification has been the industry standard for practice managers since 1992. Six films in six months: we started with one brand film and became the engine behind their membership, events, certification and member products.

VHMA · Brand film

The flagship

Who VHMA is and why it exists, built to open every channel and set the tone for everything after it.

"These videos are going to play into our advertising. One main campaign focused on getting members."Amanda, Marketing, VHMA
Certification, membership, events, member products
CVPM certificationStart your journey
Membership30-day free trial
Annual conferenceEvent registration
Leadership workbookMember product
More medical industry work

Two more we'd like to show you.

A family on the porch of a Montana ranch house, a frame from the Goldfinch Health films

Goldfinch Health

View →

The video layer for the Prepared for Surgery Tool Kit and the Billion Pill Pledge, the mission to cut a billion leftover opioid pills a year.

The OneBlood Big Red Bus, a frame from the OneBlood films

OneBlood

View →

Donor stories and shortage alerts built for push notifications, SMS and social. Mobile-first video that moves people to book.

Let's build your next launch.

Book a 15-minute call. Bring the brief, the audience and the markets, and we'll show you what the first film looks like.

Book the call

Or email tim@bizarrebunny.com