WYLD | Bizarre Bunny × Fourtly

The film, beat by beat

What you just watched.

Sixty-six seconds. The name lands four times, the viewer picks a flavor and the film branches, then they put their own face in it. Everything around those moments is a finished, directed film that never re‑renders, which is the whole reason it can go to a list of any size.

01

The trailhead

A carved wooden sign at the edge of the pines. Golden hour, mountains behind it.

02

The name on the sign

The sign reads CHARLES'S RIDGE, 2.5 MIL. Swap the name at the top of this page and the carving changes with it. The wood, the light and the grain never move.

Personalization zone

03

The guide

A bull elk steps out of the timber and looks straight down the lens. WYLD's antlers, walking around.

04

The trail

He turns and leads. Camera stays low and follows him down through the pines, light coming through in bars.

05

The local

Something considerably bigger is waiting in the redwoods. He is, on balance, friendly.

06

The name in the fur, and out loud again

Push in on his chest and the name is right there, written into the hair. He says it too. Same input, four different treatments by this point. That's what makes it read as a film rather than a mail merge.

Personalization zone

07

Camp

Tent, fire, the light going amber.

08

The cooler, and a real choice

Raspberry, Blackberry and Blood Orange on ice by the fire, with a wooden sign reading CLICK. All three cans are live hotspots, not a graphic. This is where the film forks. Whichever can they pick, the story carries on into that flavor's own chapter, and the pick is a data point you keep.

Three-way branch

09

The flavor they chose

A dedicated run of scenes for Raspberry, Blackberry or Blood Orange. Not a swapped end frame, a different stretch of film. One production carries all three.

10

Their face, in the film

The film asks for a photo and puts the viewer in it. This is the beat that gets a video forwarded, because people share themselves far more readily than they share an ad. It's also the reason to keep the distribution link-first.

Photo capture

11

The ride out, and the ask

A balloon, a climb through the clouds, and an end screen carrying a link. That link is where the buy goes, and it's the only moment in sixty-six seconds that behaves like an ad.

Why this, for this category

You can't buy the attention. So own it.

Meta rejects the ad. Google disapproves the account. Broadcast won't clear it. Every brand in this category ends up in the same place, which is the channels it owns outright. The list, the SMS thread, the screen in the shop, the budtender's phone.

Then the second problem shows up. Owned channels are cheap, so everyone floods them, so nobody opens them. A personalized film is the one thing in an inbox that doesn't look like the rest of the inbox. It's also the only cannabis media where no platform gets a vote, because there's no platform in the way.

Make your everyday unordinary. WYLD, wyldcanna.com

How it's built

Two engines, one film.

Personalization platforms have never had broadcast-grade film to work with, so the "hi there" trick does all the work and wears off in seconds. Premium studios have never had a way to ship a different cut per viewer without a cloud render bill that scales with the list. Put the two together and both caps come off.

Creative engine

Bizarre Bunny builds the film

Storyboarded and directed to broadcast spec by an Emmy-nominated team, finished in DaVinci Resolve and Premiere. Compliance gets cleared at the storyboard, before anything renders, which is how a restricted category stays out of trouble.

Emmy-nominated creative direction
25-country creative collective
Compliance workflows built for regulated categories
Auditable production base, no padding

Assembly engine

Fourtly assembles it per viewer

The final cut comes together in the browser, on the viewer's own device, at the moment they press play. No pre-render, no queue, no per-view compute bill. Set the zones once and they hold for every send after that.

On-device, in-browser assembly
Clickable zones: buy, book, register, renew
Works across browsers, not a single-browser embed
Fourtly never holds the data, so it never leaves you

To be precise about what this is: Fourtly assembles pre-recorded content across personalization zones. It isn't generative scene re-rendering. The film is real and directed. The assembly is what scales it.

Where it could run for WYLD

Four places this film already fits.

One production, four jobs. None of these need a second shoot.

01 · Direct to consumer

The welcome and the re-order

WYLD CBD ships direct, which means a list, a welcome flow and a re-order nudge that today is a subject line competing with forty other subject lines. Put the film in its place. The trailhead sign carries the customer's name and the sign at the end carries them to the cart. Same film for the whole list, a different cut for every person on it.

02 · Trade

The budtender

Nobody moves more product than the person behind the counter, and nobody reads the deck you sent them. Send the same film with the shop's name burned into the trailhead instead. It's a training asset that doesn't feel like training, and it gets forwarded, which a PDF never does.

03 · Point of sale

The screen by the register

Cut it to fifteen seconds, drop the personalization, and it plays on retail screens right where the category actually gets bought. The buyer is already in the store with their wallet out. That's a distribution channel we can run through our screen partner, off the same master.

04 · Seasonal

The flavor drop

Prickly Pear is up on the site as a limited run right now. This film already forks three ways on flavor, so a fourth is a chapter, not a shoot. Add the can, keep the trail. A seasonal drop becomes a re-skin that ships in days rather than a quarter.

Track record

Not our first locked-out category.

We already build in cannabis, hemp and supplements, and we build there for the same reason every time. The ad platforms are shut, so the work has to earn the attention on its own.

Schedule35 · Supplement

True Herbal · Herbal wellness

Tommy Tokes · Cannabis

Tommy Tokes · Short cut

Creator-led · Peach gummies

Creator-led · Straight talk

The proposal

One film. One flow. One number.

We'd rather prove this on a flow you already run than argue about it in a deck. Take something with a known baseline, drop the personalized film into it, hold everything else steady so the read stays clean, and look at the number ninety days later.

The film at the top of this page already exists and it's yours to test with. What we'd build next is the version carrying your product, your flavors and your list behind it.

Step 01

Pick the flow

Welcome series, win-back, or a flavor launch. Whichever one you already have clean numbers on.

Step 02

We adapt the film

Your product in the cooler, your zones mapped to the fields already in your list, compliance cleared at storyboard.

Step 03

Read the number

One agreed metric, ninety days. It either moves or it doesn't, and we'll tell you either way.

Straight answers

The three questions everyone asks.

Does it actually work inside an email?

The film lives on a page, and the email carries a still or a short loop that links to it. That's how every video in every inbox works. The difference is that the personalization travels in the link, so one send reaches the whole list and every person lands on their own cut.

Is this AI video that looks like AI video?

You watched it at the top of the page, so judge it there. It's storyboarded and directed to broadcast spec, then graded and finished in Resolve and Premiere. Fourtly doesn't generate the footage. It assembles the finished film per viewer.

Where does our customer data go?

Nowhere. Because the film assembles on the viewer's own device, Fourtly never needs to hold your list to personalize against it. The data stays inside your ecosystem, which is the reason EU banks are already running on the same player.

The ad knows who's watching.