Campaign creative at the volume your ad spend actually demands. Model launches, sale weekends, co-branded OEM spots, service and parts video, and digital avatars of your own sales team. No crews, no closed roads, no permits. Delivered in days.
DGDG is one of the largest dealer groups in the US. We wrote the spot, storyboarded it, generated every shot, then directed, edited and graded it in-house. A Soul Red Miata on the Golden Gate. A Corvette climbing Mt. Hamilton. Every frame generated, every frame graded to hold one look end to end.
The need.
Campaign creative at the volume their ad spend demands. Not one good ad. A lot of good ads.
DGDG · Second spot
Six badges. Six reasons to drive.
The second spot in the same campaign, built on the same pipeline. This one casts the driver rather than the car: a Mazda over a mountain pass, a Super Duty down a redwood fire road with a campsite at the end of it, a Civic on the coast highway, a Golf through wine country, an e‑tron GT under a hillside wind farm, a Cadillac pulling up to the pickleball courts.
Why it matters.
The first spot proved the look. The second proved the pipeline. A dealer group needs a next one, not a one-off.
How the first DGDG spot got made.
01
The brief
Campaign creative at the volume their ad spend demands, across the whole model mix rather than one flagship car.
02
The build
Nine vehicles, twelve California locations. Written, storyboarded and generated with no unit on the ground.
03
The finish
Colour, sound and pacing done in the studio. Treated like real footage, because on a video board that is what it has to be.
04
The output
One hero spot plus cutdowns, sized for paid social and pre-roll, off the same build.
"No matter why you drive, what you drive, or where you drive. Drive DGDG. And be happy."
The spot's closing line
Four ways video grows your store.
Most dealerships run the same three assets all year. A vendor template with your logo dropped into the last five seconds. Walk-arounds shot on a phone in the back row. One expensive brand spot that was current two model years ago.
We built a studio that changes the math. Studio-quality video at a fraction of the cost, produced fast enough to keep up with your inventory and your promotional calendar. Here's where it pays.
01
Savings
Traditional production runs $15,000 to $30,000 per spot and takes weeks. We deliver the same quality starting at $3,000 to $5,000, ready in days. Roughly 70% of your creative budget goes back into distribution instead of production. No crew on the lot, no location fees, no permits.
02
Sales and floor traffic
Spots built for the days that matter: model launches, sale weekends, end of month, end of quarter. Co-branded OEM creative that pairs your rooftops with the brands you carry. And after the sale, a personalized delivery video the buyer sends to their own network, which turns every unit sold into word of mouth for your store.
03
Fixed ops
Service, parts and accessories are half the business and get almost none of the creative. We produce video that brings buyers back for scheduled maintenance, recall and warranty work, tire and brake season, and accessory upsells — memorable enough to actually get watched, cheap enough to run all year.
04
Remarketing
Every up that walked. Every internet lead that went cold. Every appraisal that never closed. We build video follow-ups for fence-sitters and lost leads that re-engage them with something worth watching instead of another templated email they will not open.
And we've done it for everyone else.
A manufacturer nameplate film, a full campaign built from a single OEM press photo, a co-branded OEM spot generated from nothing but a brochure PDF, and a scripted series made for the service drive. Different clients, one thing in common with the DGDG work above: nobody closed a road for any of it.
Chevrolet · Blazer EV
One press photo. A whole campaign.
Built from a single manufacturer press photo. Desert road, dune run, studio hero shot, all generated off one still and graded to match.
Why it matters for a rooftop.
Every OEM sends you a press kit. That kit is already enough to build a campaign from — no unit off the lot, no photographer, no waiting on regional to release the national cut.
Airstream · OEM spot
A 60-second OEM spot, from a PDF.
A demonstration of co-branded OEM content. We took the 2026 Airstream Bambi brochure and turned it into a 60-second cinematic ad. Every frame built from the brochure's own photography. No shoot, no crew.
The co-op angle.
This is exactly the shape co-op programs fund: manufacturer-compliant creative built from approved assets, with your store's tag on the end.
From Wrenches to Riches · Scripted series
What a service-drive series looks like.
A recurring scripted series we designed for the trades: two techs, two burritos, one tailgate. Written from true industry stories, shot as character comedy rather than a voiceover over stock footage.
Why it's here.
Built for HVAC, but the format is the one that works on a service drive: your techs and advisors as recurring characters, running all year against maintenance and warranty offers.
More from the series.
Two more episodes from the same run, both built the same way. Click the speaker on either clip for sound.
Wrenches · Scripted seriesThe morning huddle. Crew energy before the day starts, which is a service drive with different branding.Wrenches · Scripted seriesStuck in traffic, straight to camera. The fourth wall comes down and the driver narrates.
Your market speaks more than one language.
Multicultural households accounted for 33% of retail new light-vehicle registrations in the US — one in every three — when S&P Global Mobility last published the figure, up from 29% four years earlier. Hispanic buyers were the largest part of it at 17%, with Asian and African American buyers at 8% each.
Most stores answer a third of their market with one English spot and hope. The reason has always been cost: a second language meant a second shoot, or subtitles nobody reads on a muted feed. It no longer means either.
Registration shares per S&P Global Mobility, whose most recent public figure on multicultural share is from 2022.
Manly Honda · Santa Rosa
One film. Delivered twice.
A western for a Honda store in Santa Rosa: a rancher rides in off the pasture, meets the lot, and does not entirely stay on the horse. Built once, then delivered again in Spanish with the lip-sync matched to the new track — his mouth moves to the words, instead of subtitles running under an English one. The tag sends viewers to manlyhonda.com/es.
Why it matters.
The second language is not a translation bolted onto the end of the job. It is the same film, made twice, for the price of the build.
The fifteens.
Two cutdowns off the same build, both in Spanish, sized for paid social and pre-roll. Click the speaker on either clip for sound.
Manly Honda · 15-second cutdownThe lot in full, tagged and priced. The version that runs against inventory.Manly Honda · 15-second cutdownThe rancher and the storefront, straight to the tag. The brand-first cut.
More of what we've put on wheels.
A sample of the rest. Cars, trucks, campers and rigs, made for a dealer group, a manufacturer nameplate, an RV retailer and a moving company. Click the speaker on any clip for sound.
Chevrolet · Blazer EVBuilt from a single manufacturer press photo. Desert road, dune run, studio hero shot, all generated off one still.Ford · MustangA cinematic brand film for an iconic nameplate, delivered to spec for a multi-channel rollout.DGDG · Dealer campaignThe 30-second spot in full. Nine vehicles, twelve locations, one grade.DGDG · Second spotThe follow-up spot in full. Six badges, six reasons to drive, same closing line.Airstream · OEM spotA 60-second co-branded OEM spot built from the 2026 Bambi brochure PDF and nothing else.RV dealership · Brand filmThe open road at dusk. A lifestyle film for an RV retailer, built the same way a rooftop brand spot is.RV dealership · LifestyleCamper interior at a lake at dusk. The ownership fantasy, not the walk-around.Dealership · AerialThe lot from above, generated rather than flown. Useful when the drone operator is booked and the sale starts Friday.Coastal Moving · Comedy spotThe truck reverses, the driver leans out further than physics allows, and the thumbs up still goes up. Built with LGG Media.
Video at every touchpoint.
Most stores spend everything getting people onto the lot, then go quiet. We produce content for the whole ownership cycle, from the first impression to the third service visit.
Pre-visit
Get them in
Spots for CTV, social and paid search that drive traffic on sale weekends and end-of-month pushes.
On the lot
Close them
Model walk-throughs, trim comparisons, financing and F&I explainers that support the desk in real time.
Delivery
Activate their network
A personalized delivery video the buyer shares. Their friends and family see your store, not a stock congratulations post.
Service
Bring them back
Maintenance reminders, recall and warranty prompts, seasonal tire and brake campaigns. Content that gets them in before the problem does.
Parts
Sell more per customer
Accessories, upgrades and aftermarket parts, promoted through a co-op channel most stores are not working yet.
Retargeting
Win them back
Fence-sitters, cold internet leads, unsold appraisals. Video follow-ups that re-engage with something worth watching.
Your co-op dollars work harder.
OEM cooperative marketing, F&I and warranty partners, aftermarket and accessory distributors. There is money sitting on the table at most stores because the creative it requires is too slow or too expensive to be worth chasing.
We change that side of the equation. Co-branded OEM video that pairs your rooftops with the brands you carry. Warranty and protection-plan content funded by the partners who sell it. Parts and accessory promotions backed by distributors. Every dollar stretches further because production costs about 70% less to begin with.
CloserTrustAuthorityStoryWelcomeEnergy
Meet Screen Test.
Screen Test is our digital avatar product. Send us four photos of a rep and we produce unlimited video from them. No shoot. No crew. No scheduling around a sales floor.
Your GMs, top salespeople and service advisors become on-demand video talent without ever standing in front of a camera — which matters when the person who sells best is the person who freezes on camera.
Inventory updates, financing explainers, service reminders by SMS, new-model announcements. New script, same library, back within the week.
These stills come from a Screen Test build for an RV dealership. The same six states run for a car store's GMs, salespeople and advisors.
"The library is yours. The renders evolve. Every avatar gets sharper as new engines launch. You shoot once and the content keeps getting better."
Bizarre Bunny Studios
01 · Collect
We gather what you already have: OEM press kits, lot and inventory photography, drone footage, brand guidelines. No shoot required for the first batch.
02 · Screen Test
Four photos of each rep you want on screen. GMs, top salespeople, service advisors. Four photos per person builds a permanent avatar library.
03 · Produce
First batch of spots, avatar content and ad creative delivered within two weeks. Every piece store-specific and brand-compliant.
04 · Scale
We roll out across rooftops. Monthly content drops, weekly refreshes as inventory and offers change. New stores onboard in days.
The offering.
Two products, one studio. Both work across every pillar, at one rooftop or thirty.
Video production
Commercial content
Commercial-grade brand spots (30s to 90s) for CTV, social and paid
Model launch and sale-weekend creative across your whole inventory mix
Co-branded OEM content pairing your store with the brands you carry
Service, parts and accessory video that drives repeat visits
Post-sale delivery videos designed to be shared across the buyer's network
Retargeting creative for fence-sitters and cold leads
Output scales from 8 to 30 ads per month
No crew on-site. Built from photos, press kits and a conversation.
Screen Test
Digital avatars
Four photos per rep, permanent avatar library. No video shoot.
Emotional states on demand (Closer, Trust, Authority, Story, Welcome, Energy, and more)
Inventory updates, trim walk-throughs, financing and F&I explainers
Service reminders and warranty content delivered via SMS
Weekly refreshes as stock, offers or messaging change
Rendered across the leading AI engines, finished in-house
Library improves automatically as new engines launch
One-off spot
$3,000 to $5,000
30s to 90s commercial. Ready in 7 days.
Monthly retainer
$12,000 to $36,000
8 to 30 ads per month. Full funnel coverage.
Cost vs. traditional
70% savings
No crews, no location fees, no production delays.
What we need from you
Photos and a brief
Press kits, lot shots, brand assets. That's it.
Also sell RVs?
The RV dealership page covers the same playbook for towables and motorhomes, including the full Airstream OEM breakdown and co-op detail.
30 minutes. Tell us the models, the promotion and the deadline, and we'll show you what your creative would look like, built from your own photography.
Closer
Trust
Authority
Story
Welcome
Energy