Personal injury and trial law have run the same ad for thirty years. Same courthouse steps, same stock gavel, same voice at the same volume. Not because firms wanted it, but because concept-led production cost more than the category could justify. That's changed.
Talk to usPersonal injury advertising is the most cliched corner of legal marketing. Same shouting attorney, same stock footage, same tagline. Comedy is the move. Done well, it earns the laugh and still lands the legal CTA. AI avatars of the real attorneys, approved by the attorneys, scaled across markets and languages without booking another shoot day.
WCTL · Brand campaignA trial firm that agreed to be funny before it agreed to be loud. The spot plays the rescue fantasy straight, then undercuts it, and the firm still gets the call to action it needs. Built on avatars of the real attorneys so the campaign can keep running without another shoot day.
The second spot in the same campaign, built from the same cast and the same brand. One concept, two finished films, no studio day for either. That is the part firms underestimate: once the avatars exist, the next idea costs a fraction of the first.
Personal injury in a market where half the callers speak Spanish. Montgomery Steele runs three separate concepts and each one ships in both languages on the same day. The Spanish cut is not a dub of the English one, it is written and performed for the audience watching it.
Lucha libre as the metaphor for having someone in your corner. This concept does not exist in English. It was written for the Hispanic audience and only works there. The best Spanish creative is not the English one translated, it is the one an English audience would not fully get.
Sometimes a second version is not the answer. Spanish voice with English subtitles lets one film run in a mixed feed without losing either side of it. Six finished pieces for this firm so far, none of them shot.
Firms win on reputation, then bury it in dense copy nobody reads. A short, well-made film carries credibility faster than a page of case results.
A short film making the case that Bizarre Bunny builds video for law firms. Peter Webb is the example: a firm-brand piece that shows what legal marketing can look like when it isn't another shouting-attorney ad.
Book the 15-minute call. If we both see a fit, we will build you a storyboard or short creative showcase. See your brand visualised.
Book the callOr email tim@bizarrebunny.com